Paid Search Program

Paid Search Program Overview

Welcome to the enrollment page for the Subaru Certified Paid Search program. The Subaru Certified Paid Search program offers an innovative and coordinated approach to paid search, aligned with Subaru’s search strategy to reduce competition and increase your efficiency. Along with paid search, certified paid search providers may offer additional advertising offerings, such as display, social, and video campaigns, with the goal of customizing campaigns to align with your business needs. Learn more or enroll with a certified paid search provider below. All advertising offerings are SAF and SDC Co-Op eligible.

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Affinitiv

At Affinitiv, our goal is to drive the next-generation customer experience by partnering with OEMs and retailers to accelerate performance and inspire loyalty. Our vision is to create customers for life through reimagined experiences. We are proud to offer a full range of integrated, digital solutions that work together or as individual components alongside your existing processes to help you meet your specific needs. As a dedicated partner focused solely on automotive, we have a unique understanding of the industry and decades of experience delivering exceptional solutions in this ever-changing, fast-paced marketplace.

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C-4 Analytics

Our extensive suite of digital marketing solutions, including our proprietary Automotive In-Market Network™, helps retailers dominate in their markets. From Search to Display to Social, Video and beyond, we leverage every digital channel at our disposal to help deliver the right messaging to the right people at the right time. Plus, our campaigns are managed by true industry-certified experts who have practical experience delivering results for retailers in every market.

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Click Here Digital

Click Here Digital is an experienced full-service digital marketing company, with 30 years of success driving incredible results for its retailers. Seeking an award-winning, technology-driven partner to help you grow? Look no further.

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Constellation

Constellation is a global, NYC-based SaaS company founded in 2016. Our creative marketing technology allows us to scale and deploy advanced units at the hyper-local dealer level.

We combine our cutting-edge technology with a deep understanding of the automotive industry. We help dealers reach prospective clients with our hyper-targeted, custom audiences and capture them with our engaging, thumb-stopping creative, all engineered to drive your business.

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Dealer eProcess

It’s time to accelerate your sales and partner with a company dedicated to growing your business. Dealer eProcess offers award-winning solutions, the highest ROI in digital marketing, and unparalleled customer support. We’ve earned an amazing 99% customer satisfaction rate by helping Subaru Retailers across the country take their digital presence to the next level. Our intelligent cross-channel marketing campaigns drive more in-market customers to your website and our unique blend of data and automation will supercharge your leads. Below, you’ll learn all about our Dynamic Inventory-Based Subaru Search Marketing, Video Advertising powered by Amazon, and more exciting products.

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Dealer Inspire

Dealer Inspire (DI) is an innovative disruptor, future-proofing dealerships with industry-leading retailer support and creative cross-channel marketing strategies powered by unprecedented technology to maximize your ROI. From search to social, to display and video, our tech and our team make automotive retail faster, easier, and more profitable for our retailer partners.

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Dealer.com

More than a website provider, Dealer.com is the industry’s only complete digital marketing solution, fortified by unsurpassed customer insights, that provides dealerships with the technology and expertise to delight automotive shoppers and increase profits.

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DealerOn

Get in front of more potential buyers than ever before with precision-targeted digital advertising campaigns from DealerOn. We maximize return on your spend by using market intelligence and meticulously hand-crafting campaigns. With our commitment to transparency and performance, our track-to-sale feature allows you to view every lead and track what you actually sold, letting you accurately and precisely gauge the ROI of your paid search efforts.

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Dealer Teamwork

Total Search™ is the future of Digital Advertising. Owning the most visible digital real estate requires technology and automation that outperforms the competition, along with a team of dedicated, certified experts who are here to help you dominate your market. Combining that with SEM, SEO, and Social into one consolidated effort allows you to maintain your rank authority and maximize your reach with the most relevant, dynamic content that converts instantly. We're built for that.

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Force Marketing

When it comes to automotive marketing, understanding the customer journey is key to the success of any marketing strategy. With Force Marketing’s rich portfolio of brands, you can now rely on one partner to deliver the right message to the right consumer during every stage of their car shopping, buying and service journey. From the time a consumer begins consideration on brand, price and dealer location, to the moment they consider their purchase or financing options, down to the communication after the sale through service and parts support. Force Marketing offers a new front-to-back consumer lifecycle marketing solution.

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Foundation Direct

Built by the founders of Google's Automotive Retail Team, Foundation Direct is an automotive technology company that simplifies digital marketing for dealers. We maximize your marketing dollars with inventory based ads across Search, Video and Social and empower you with clear insights and data-driven strategies that help you stand out amid the competition and increase ROI.

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Fox Dealer

Fox Dealer is a powerful digital partner. We combine five-star customer service with innovative tech to deliver real value to our clients. Fox specializes in creative design and digital marketing for dealerships. Our dedicated team of experts knows the industry and has the expertise to deliver value to our clients time and again.

We're proud to be a Google Premier Partner. Our reputation as a top provider for high-performance dealerships is unmatched. Fox Dealer is here when you need digital marketing and advertising services.

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Fullpath

Fullpath (formerly AutoLeadStar) is the automotive industry’s leading Customer Data and Experience Platform (CDXP). Fullpath leverages dealership's first-party data by unifying siloed data sources to create exceptional, hyper-personalized customer experiences. Fullpath’s digital advertising solution allows dealerships to scale ads while keeping personalization and hyper-targeting high.

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Green Line Automotive

Green Line Automotive will help Subaru Retailers stand out from the competition through our custom-tailored approach to fit your unique needs and goals. You are different from your competitors, why have the exact same approach? Green Line’s Drive Platform ensures you have the latest tech combined with our custom strategy to ensure higher ROI and more sales.

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L2TMedia

With over 16+ years in the industry, L2TMedia has the proven ability to deliver advanced technology via AutoQuityTMfor Subaru retailers. Our digital solutions encompass a wide range, including Paid Search, Display/Retargeting, Performance Max, Vehicle Ads, OTT, Video, SEO, Paid Social, Reputation Management, Social Media Management, L2T Engage, and AutoIncent for Sales + Service. Gain constant real-time access to your retailer's performance via our comprehensive 24/7 dashboard, enhancing marketing efficiency, spend coordination, and customized targeting approaches. Experience monthly result summaries and optimization guidance from your dedicated digital account manager.

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Market Masters Media

A staff with decades of experience in automotive advertising and a boots-on-the-ground mentality, we can fast-track your goals of a successful digital solution. From small, stand-alone retailers to auto industry giants. Our track record speaks for itself.

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PureCars

PureCars offers everything Subaru retailers need to attract, convert and retain more customers in a post-cookie world by tying together our Customer Data Platform (CDP), website visitor intelligence, digital advertising, lead generation and PURE Insights market intelligence. Armed with better information, you can make better decisions and reach customers more efficiently, lowering your cost per sale and increasing your dealership’s profitability.

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Sokal

Sokal is a full-service agency that provides a boutique experience to our clients through personalized one-on-one white glove service and premium support. We offer a dedicated account manager and director to every account to handle requests within minutes, not days or weeks. Because our agency was started out of a dealership, we know every dealership has a unique story with goals and needs that can change quickly; let us help you stay ahead of the competition and own your backyard so you can get back to selling cars and closing leads.

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Stream Companies

Stream Companies is a full-service integrated advertising agency. For 25 years, Stream Companies has focused on driving growth for our clients through fostering a true partnership, utilizing science and strategy, aligning with the client’s brand message, and setting and pursuing mutual KPIs. Our promises aren’t empty as our high-touch communication has become part of our brand and excellent reputation.

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Team Velocity

Team Velocity is revolutionizing the automotive industry with technology that digitizes the car buying and vehicle ownership processes.

Made by dealers for dealers, our Customer Experience Platform (CXP), Apollo®, provides a suite of integrated applications that make, manage and measure frictionless consumer experiences, from the initial engagement to a final transaction. Apollo empowers retailers to own the entire customer journey by delivering hyper-personalized campaigns across every touchpoint, maximizing ROI and lifetime revenue.

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ZeroSum

Harness the power of artificial intelligence, real-time data, and automation in one retailer-centric platform to drive more customers to your website. With ZeroSum, retailers have on-demand access to MarketAI® which provides cross-channel ad execution, VIN-level attribution reporting, cutting-edge competitive insights, and industry-wide market data to drive unprecedented growth. Experience the future of automotive marketing with ZeroSum.

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