Subaru Certified Digital Programs

The Subaru Certified Digital Program connects you with the leading names in automotive digital marketing. The program gives retailers the choice of market-leading digital solutions, along with industry-leading support, and an unbiased performance improvement recommendations from a Subaru Certified Product Manager.

FAQS Guidelines


The Subaru Certified Retailer Websites Program is LIVE! The Certified Retailer Websites Program was designed to provide Subaru Retailers with increased choice and flexibility over their online showroom. From industry pioneers to innovative newcomers, Retailers can enroll with one of five best-in-class website providers. Certified Website Partners share a common goal of providing first-class digital services and support to Subaru Retailers while delivering an exceptional online experience to customers.

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Paid Search

The Subaru Certified Paid Search Program is now LIVE! The Subaru Certified Paid Search program offers an innovative and coordinated approach to paid search, aligned with Subaru’s search strategy to reduce competition and increase your efficiency. Along with paid search, certified paid search providers may offer additional advertising offerings, such as display, social, and video campaigns, with the goal of customizing campaigns to align with your business needs. Learn more or enroll with a certified paid search provider below.

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Digital Retailing

The Subaru Digital Tools Program has partnered with the most innovative and forward thinking digital retailing providers in the industry. Digital retailing helps increase consumer engagement, saves everyone time, and drives efficiency and sales in the process, making the buying process easier. Learn more or enroll in a certified digital retailing solution below.

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Communicate with website visitors at their convenience with a Subaru certified chat tool. Certified chat tools provide an innovative and user-friendly solution to help potential customers quickly and easily get the information and support they need to make an informed decision. Overall, certified chat tools allow your store to successfully convert leads into sales and provide a better buying experience. Learn more or enroll in a certified chat solution below.

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Capture more customers on your website by offering trade-in evaluations through a certified trade-in tool, thereby generating increased leads sent directly to your CRM tool. Learn more or enroll in a certified trade-in solution below.

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Build & Price

Empower website visitors to assemble and customize their perfect Subaru vehicle with the certified Build & Price solution. Build & Price promotes a “build your own” approach, allowing your website visitors to develop their Subaru through a series of easy-to-follow steps, ultimately creating a personalized online experience that enables customers to initiate the shopping process.

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