DIGITAL ADVERTISING

We live in a digital world. Now more than ever, car buyers are using a variety of online sources to research and engage with your retailer, making their time in-market virtually irrelevant. At Stream, our Omni channel philosophy aligns the most relevant platforms and tactics around your target audience, not the other way around.

Now you can reach your audience at the right time (geo location, time of day, day of the week) in the right moment (what’s on their mind) on the right device (mobile, desktop, or tablet) with the right message (ad copy). But being online isn’t enough. You have to understand the micro-moments that your customers are having so you can target them with customized ads that speak perfectly to their interests and needs.

Our comprehensive digital advertising services include a variety of ad choices. Static display retargeting, for example, allows you to send static adds to people who have visited your retailer’s website. Dynamic display retargeting, on the other hand, means that you can show those visitors specific ads based on what pages they viewed on your site. So if they stopped by the service department page, you can show them ads for automotive service.

SEARCH ENGINE OPTIMIZATION

SEO is the foundation of your entire website. It doesn’t matter how good your website looks if search engines aren’t finding it. With comprehensive search engine optimization (SEO) services from Stream Companies, you can take your retailer’s website to new heights by generating traffic that actually makes a difference to your bottom line. How? By targeting the only kind of traffic a car retailer cares about: local and unique.

Everything our SEO team does is backed by data. Stream uses the most sophisticated tools available for monitoring your site’s traffic, which includes a Google Analytics account that we’ll set up for you. If you already have an account, we’ll gladly run through and make sure that it’s tracking data correctly.

When Google first began adding “blended” results to the search result page, the addition of video and image results meant that these two mediums now had increased SEO value.

However, just uploading a video to YouTube isn’t a guarantee that it’s going to get traffic. Much like other content on the web, a YouTube video must be tailored to be SEO-friendly.

With Stream’s Video SEO service, We will work to improve Google search ranking by updating relevant video content and tagging so customers are able to easily find video content online.

PAID SEARCH

Also known as pay per click (PPC), paid search is a fast and effective way to get your business in front of customers. When paired with Search Engine Marketing (SEO), it can help to increase brand visibility and allow your business to virtually dominate the search engine results pages.

Because of that, PPC has the ability to increase traffic, leads, and sales, which makes it a valuable component of any successful integrated advertising strategy. At Stream, we’ll make sure that your paid search, SEO and other digital advertising efforts are working together so you’re not bidding on keywords that you already rank higher for organically.

INTEGRATED MARKETING CLOUD

SHOPPERS SUITE

Stream Companies has Advanced Digital Location Intelligence and Predictive Analytics that will allow you to identify anonymous shoppers online. With geolocation and enrichment technology we will give your dealership the ability to tell who might be coming to your dealership with one click to your website, you can be the first to market to them and be prepared.

LIFECYCLE

In your marketing funnel, sales should never be the end of the road. Customers who have purchased, leased, or serviced with you before can come back time and time again, but they need a reason. Will you give them one?

The best way to retain customers is to make their lives easier. With LifeCycle, every customer gets a virtual Vehicle Wallet along with personalized vehicle updates that keep your retailer top of mind! This isn’t old-school equity mining. This is the new school of customer convenience.

NITROLEADS

For the past decade or more, the on-site promotion space has lacked innovation and disruption. We stepped in to introduce NitroLeads, a dynamic rewards program that can pull more people through your doors and accelerate in-person shopper engagement.

SOCIAL MEDIA MANAGEMENT

We know what your followers want, we build a foundation based on data and over 10+ years of user information to combine precise targeting, relevant content and effective messaging to reach your audience at every stage of the buying journey. Analyzing this data on a regular basis allows us to ensure your program is performing best.

Stream Companies has created an app Full Throttle Capture. It is designed to help your entire team effortlessly provide unique content, photos, videos, and more. Download the app and use the provided log-in to snap a photo, tag it, and submit it. The Stream team will instantly receive it and be able to include it in content, ads, and other marketing efforts. The app helps us to collaborate with your team to gather original content, build your brand, and showcase your personality.

SOCIAL MEDIA ADVERTISING

Stream Companies realizes social media marketing is no longer the frilly, fun add-on to your digital presence. From Facebook and Instagram to its powerful advertising and targeting capabilities, we can now drive traffic, promote, engage, interact, and sell directly from your social platforms. With over 244 million people in the US sharing who they are and what they like, consider it a place where people are tuned in 24/7, ready to interact with and read your messages tailor-made for them. Stream Companies works to organize a calendar of posts that help users (aka potential shoppers!) explore, share, gain knowledge, ask questions, voice concerns, leave reviews, and interact in ways that no other digital platform can offer. From instant feedback to editing content at the drop of a hat, social lets you instantly express your business’ tone and voice to an audience that wants to engage with you!

SOCIAL DYNAMIC ADVERTISING INVENTORY FEED

In addition to standard social advertising, Stream offers dynamic inventory ads that allow retailers to upload their entire catalog of vehicle inventory with relevant details such as make, model and year. Potential customers on Facebook will be shown the most compelling inventory and features to the based on the audiences being targeted.

DIGITAL VIDEO ADVERTISING

We live in a digital world, if you’re not thinking about how to reach your audience online, you’re probably missing out on a huge share of potential customers. But being online isn’t enough. You must understand the micro-moments that your customers are having so you can target them with customized ads that speak perfectly to their interests and needs. With digital ads you can reach your audience at the right time (geo location, time of day, day of the week) in the right moment (what’s on their mind) on the right device (mobile, desktop, or tablet) with the right message (ad copy).

Our comprehensive digital advertising services include a variety of ad choices. Static display retargeting, for example, allows you to send static adds to people who have visited your retailer’s website. Dynamic display retargeting, on the other hand, means that you can show those visitors specific ads based on what pages they viewed on your site. So, if they stopped by the service department page, you can show them ads for automotive service.

REPUTATION MANAGEMENT

Stream’s approach is always one-step ahead, automatic, and unique, – aimed at promoting an increase in positive reviews for the retailer with a goal of capturing any negative feedback privately so it can be resolved offline. Consumers can make or break a brand’s digital reputation, so it’s important to be responsive, attentive, and engaged with the online conversation about your company.

It’s critical to look not only at the day-to-day reviews but also at how customers are responding to your business, your staff, and the overall experience. With alerts and emails in real time, we’re available to work with you to address, respond, and resolve any issues with an efficient turnaround time. Instead of waiting for reviews and reacting as they appear, Stream instantly solicits customer feedback through automated personalized emails, directing positive experiences to designated review sites. Within 24 hours of visiting, customers are prompted to share their experience.

CTV/OTT

Not everyone watches TV in the traditional way anymore. Nowadays, more people than ever catch their shows on a television connected to the internet. Whether it’s a Smart TV, a streaming device like Roku, or even a gaming console, Connected TV (CTV) is a new wave of entertainment that is already changing video advertising. At Stream Companies, we want to help you harness Connected TV (CTV) as an advertising channel.

At Stream, we deliver quality content to users when and where they spend the most time. That extends to the realm of Connected TV, where we run campaigns that we actively optimize every day.

There’s virtually no waste because we do 95% of campaigns at the zip code level. We only reach people within the geography responsible for the most sales with our CTV advertising content. And we place our ads where users find themselves most, whether it’s news sites, online retailers, blogs, or anywhere else.