Digital Retailing Overview
The Subaru Digital Tools Program has partnered with the most innovative and forward thinking digital retailing providers in the industry. Digital retailing helps increase consumer engagement, saves everyone time, and drives efficiency and sales in the process, making the buying process easier. Learn more or enroll in a certified digital retailing solution below.
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*Note: Subaru retailers can enroll in one of the solutions listed on this page, regardless of their certified website provider enrollment. Certified website providers may also offer a similar service for their enrolled retailers within this tool category. To review your website provider’s offerings, please visit their dedicated landing page.
Lectrium
Lectrium helps Subaru retailers turn electrified curiosity into confident purchases. Our VIN-specific Electrified Vehicle merchandising tools answer the most common shopper questions around range, charging, and ownership costs directly on Vehicle Detail Pages for hybrids, plug-in hybrids, and EVs. Shoppers can plan real-world routes, explore compatible charging options, and understand total cost of ownership before first contact. Dealers using Lectrium see stronger engagement, higher-quality leads, and more productive sales conversations supported by data aligned with Subaru’s electrified lineup.
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