Digital Retailing Program

Digital Retailing Overview

The Subaru Digital Tools Program has partnered with the most innovative and forward thinking digital retailing providers in the industry. Digital retailing helps increase consumer engagement, saves everyone time, and drives efficiency and sales in the process, making the buying process easier. Learn more or enroll in a certified digital retailing solution below.

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Certified Digital Retailing Providers – Agnostic of Certified Website Provider Enrollment

*Note: Subaru retailers can enroll in one of the solutions listed on this page, regardless of their certified website provider enrollment. Certified website providers may also offer a similar service for their enrolled retailers within this tool category. To review your website provider’s offerings, please visit their dedicated landing page.

AutoFi

AutoFi is a complete digital commerce platform that provides the flexibility and control to fit your sales processes. Finance innovation is at the center of AutoFi’s commerce platform, delivering more credit applications than any other digital retailing platform. And we don’t stop there, customers that complete an application receive a firm offer of credit in less than 90 seconds. Our network of 40+ banks and credit decisioning engine drives funded deals directly into your loan processing tool. Whether you are looking for an online buying solution for your website, a remote selling tool or a first pencil showroom solution we have you covered. Delivering higher engagement, better conversion and more profit per deal!

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CarNow

CarNow's powerful Real-Time Retail platform is transforming the way dealerships engage with customers across the nation. Using our industry-leading dealer retailing system, deliver exceptional customer experiences, streamline operations, and increase revenue with the solutions needed to seamlessly manage the car-buying journey from beginning to end.

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CDK (Previously Roadster)

Provide the Modern Retail experience consumers are expecting with our Omnichannel Digital Retail solution offered by CDK. Enable a seamless end-to-end transaction online to in-store that establishes trust while increasing efficiency and revenue.

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Darwin Automotive

To be omni-channel you need the same F&I experience happening online. Darwin Automotive provides personalized retailing solutions that offers a consistent consumer experience at every touchpoint. With Darwin Online F&I remains a steadfast profit center that a retailer can continue to rely upon. Since consumers experience multiple touchpoints from online self-service, to over the phone, to in-store, Darwin has a solution for each. The consistent experience using patented prescriptive analytics are always providing accurate and personalized F&I product suggestions.

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Gubagoo

Our fully featured Virtual Retailing and Messaging platforms provide real-time communication with consumers at each step of the buying process and help them easily pick up where they left off, in-store.

In minutes, car buyers can browse your inventory and filter by payment, get real-time lender offers, penny-perfect trade values, apply rebates, F&I packages, and submit a full credit application to your RouteOne or Dealertrack instance.

True digital retailing is here.

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Upstart

Upstart provides the best vehicle purchasing experience possible for customers and retailers. With our true end-to-end sales platform, customers can shop from home, on their phone, or right in the showroom. With Upstart, customers can complete portions of the process online and then pick up their progress in-store (or vice versa). Everything is synced in real-time so customers never enter any information twice and sales reps always have the most up to date information to better serve customers and close deals faster.

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