Electrified Merchandising that Creates Real Sales Impact
Lectrium’s Electrified Merchandising Suite elevates how Subaru retailers present hybrids and battery electric vehicles online by turning VDPs into EVDPs with beautiful and engaging data visualizations. Built for both BEVs and hybrids, Lectrium delivers VIN-specific range, charging guidance, and ownership savings context directly on Vehicle Detail Pages, helping shoppers understand how electrified vehicles fit into their everyday life. By answering common questions early, Lectrium reduces uncertainty and converts more shoppers into leads for sales teams.
Beyond the digital experience, Lectrium enables sales and BDC teams to engage electrified shoppers with clarity and consistency. Personalized Electrified Vehicle Reports support follow-up conversations with data around range, charging, and cost of ownership, while engagement insights help teams understand shopper interest and intent. The result is better-educated customers, stronger conversations, and more efficient sales and marketing workflows across Subaru’s hybrid and BEV lineup.
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Electrified Dashboard
All the data shoppers need, in one clear view
The Lectrium Electrified Dashboard brings together key electrified vehicle insights in a single, interactive display on each Vehicle Detail Page (VDP).
Range Maps: The Dashboard turns real driving data into a road-accurate view of how far an electrified vehicle can drive. Shoppers can check estimated range from their home or work address, explore real driving routes, and locate nearby compatible public fast chargers.
Charging Times
Home charging is explained in a simple, practical way. Shoppers can compare Level 1 and Level 2 charging times, understand plug compatibility, and see how charging fits into everyday driving habits, helping answer one of the most common electrified vehicle questions early in the shopping process.
Fuel Savings
Fuel savings highlight the operating cost advantage of electrified vehicles compared to similar gas models. Using VIN-specific data and local fuel and electricity prices, the Dashboard estimates monthly and annual savings based on how far a shopper drives.
Electrified Vehicle Report
Build CRM templates for your BDC and Sales teams to share all vehicle details as quickly as possible. Send Electrified Vehicle shoppers everything they need to say “Yes”. From fuel savings to charging times, to charging port types, all in one personalized report.
Google Analytics & CRM Integrations
Comprehensive Powertrain Google Analytics analysis and reporting included. Full integration with all major CRMs, already completed to track Lectrium's impact across marketing and sales activity. Join other dealers who have already reduced their bounce rate by 16% and improved their engagement time by 6% on electrified VDPs using Lectrium’s tools.
Electrified Vehicle Sales Training
Work with the Lectrium Founders and Director of Sales, who have extensive retail automotive experience, to become a powerhouse in the electrified vehicle sales category!