Build & Price Program

Build & Price Overview

Empower website visitors to assemble and customize their Subaru vehicle with the Certified Build & Price solution. With Build & Price, website visitors can select from available Subaru models and trims, decide between interior and exterior color options, evaluate vehicle features and accessories, choose between available optional packages, and review their *estimated cost.

*Estimated cost is based on MSRP and delivery and does not include taxes, documentation fees, etc.

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Built on top of Upstart Auto Retail’s innovative digital retailing platform, comes the next phase of online retailing – Build & Price. Just as our current digital retailing solution was designed with retailers, OEMs, and car buyers in mind, the Build & Price solution allows customers to start the retail process on a desired vehicle not currently in-transit or in-stock. The Build & Price no-charge add-on can complete the digital retailing experience for retailers already enrolled with Upstart Auto Retail digital retailing. If you are not enrolled with Upstart Auto Retail digital retailing, add the Build & Price tool to your website as a stand-alone option to capture more customers.

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